DO I NEED A BUSINESS PLAN AS AN ARTIST?
Wondering if artists and creative entrepreneurs need a business plan? Well, you are in the right place. These four guiding questions will answer everything you need to know about business planning for artists.
SKIP SMART GOALS, A RIGHT-BRAINED WAY TO ANNUAL PLAN
We are just a week into the New Year and for some of us, we are off to a great start towards our goals and resolutions. For others, the first seven days of the year have already been challenging, the resolution is already out the door. If so, let’s turn your new year around or amp up the current positive flow with an approach to goal setting that might work better for the right-brained creative.
3 ADVANCED WAYS TO CLEAN UP YOUR EMAIL LIST
Email lists are one of the best ways to keep in contact with audiences and buyers. There is a constant need for updating and refining email lists and these advanced strategies will continue to refine it. Following a full list clean-up, routine maintenance will keep this list highly effective and responsive to your email marketing strategies.
FINDING & LEASING AN ART STUDIO
Artists create in a variety of spaces. Sometimes an external studio space is needed to be able to produce work. Learn tips to help you on your journey to an art studio by determining your needs, considering additional elements, finding a space, and completing the leasing process.
HOW TO INCREASE THE CYBERSECURITY OF YOUR WEBSITE
Website security can be tricky for small businesses and creatives who aren’t computer savvy or web coders. As the owner of a company that had my website hacked not once, but twice, I’ve learned a few things about website hacking the hard way. It’s time to talk about a few best practices that all creatives can easily do to increase the cybersecurity of websites.
4 WAYS TO CLEAN UP YOUR EMAIL LIST
Email lists are one of the best ways to keep in contact with audiences and buyers. There is a constant need for updating and refining this list and these 5 tips will help clean up your list quickly. Following a full list clean-up, routine maintenance will keep this list highly effective and responsive to your email marketing strategies.
VANITY GALLERIES: WHAT ARE THEY?
I was approached by a gallery in New York and became very excited. Exhibiting in New York, this is it, it’s my big break! But then I thought, this seemed too good to be true, After my initial excitement wore off, I did a bit of sleuthing and discovered it was a vanity gallery.
40 QUESTIONS YOU MUST ASK BEFORE RENTING ART SPACE
Whether you are looking for a long-term studio space or renting a wall for an art crawl, these are the 40 questions you must ask before agreeing to rent the space.
BOUNCING BACK FROM PAINFUL CRITICISM
Artists are oftentimes not taught how to bounce back from painful criticism. A lack of processing these experiences can eventually lead to a creative block or resentment. The good news is there are ways to recover from painful criticism. These strategies will help you recover from criticism as well as prepare for your next critique to prevent a repeat experience.
10 WRITING TIPS FOR ARTIST STATEMENTS
If writing artist statements aren’t your favorite task then putting words to your artistic creations can be challenging. It’s easy to overthink and complicate a tool used to help viewers understand your work and process. Use these ten tips to guide you through the writing process and make statement writing a bit easier.
HOW TO NAVIGATE PAYMENT IN EXPOSURE OPPORTUNITIES
The offer to work for exposure runs rampant in the art world. Being an artist or a small creative business is a career, but artists are constantly asked to work for free. This is called “payment in exposure” or PIE. As a creative, you have probably been lured by opportunities for free exposure, networking, or some other marketing-based benefit.
ULTIMATE PREP LIST FOR OPEN STUDIO EVENTS
Finding yourself scrambling every time you have an open studio event at your studio? The ultimate studio prep list is a customizable tool for artists and creatives to use in preparation for opening the doors for an in-studio event.
7 STRATEGIES TO AMP UP YOUR ARTIST NEWSLETTERS
Email marketing today is a very strategic way to market your artwork. While the social, promotional tab, or spam filters can make it a bit harder to show up in the actual inbox, email marketing is still a direct way to get in touch with your audience.
FINDING AN ART MENTOR
Are interested in having an art mentor in your creative life or business? Before you set out on this journey, there are a few things to consider beforehand to determine if you are ready, how to find and approach a prospective mentor, and set goals and expectations.
HOW TO CREATE A SELLING CALENDAR
A selling calendar is pivotal to staying organized between sales-focused and non-sales seasons. This is important because you cannot be in a selling model all year, you will burn out your audience.
10 MYTHS ABOUT STARTING UP YOUR CREATIVE BUSINESS
There are plenty of myths surrounding creative entrepreneurship and being an artist. These are 10 common myths that tend to surface during the start-up period of creative entrepreneurship. I included a few myth-busting resources at the bottom of this article in case you need a bit of support as you move through some of these preconceived notions.
STARTING YOUR ART CAREER: A BEGINNER GUIDE FOR STUDENTS & EMERGING ARTISTS
Are you a student who is trying to pursue your creative passion? Thinking about turning your love of art into a career? This is your quick career guide to help students and emerging artists get started with their art careers.
HOW TO MAKE A CERTIFICATE OF AUTHENTICITY FOR YOUR ART
Certificates of Authenticity are documents artists and makers use to certify the artworks they produce and sell. Here are common questions about certificates of authenticity and suggestions on how you can make your own.
PROS & CONS OF WOOCOMMERCE FOR ARTISTS
Ecommerce online shops for artists and creative entrepreneurs are a necessity in a post-pandemic economy. Even after the major shutdown, some creatives have yet to launch online because of the struggles of learning and implementing an online store.
ARE YOU RECEIVING COPYRIGHT INFRINGEMENT EMAIL SCAMS?
It seems like hackers and internet scammers are always targeting small creative businesses. It amazes me how clever the scams are starting to get (as I can usually spot a scam or phishing email pretty quickly), but let me tell you all about the latest scam that I fell for so you can keep an eye out for this.