3 ADVANCED WAYS TO CLEAN UP YOUR EMAIL LIST
Email lists are one of the best ways to keep in contact with audiences and buyers. There is a constant need for updating and refining email lists and these advanced strategies will continue to refine it. Following a full list clean-up, routine maintenance will keep this list highly effective and responsive to your email marketing strategies.
If you are looking for easy ways to clean up your email list, start here with 4 WAYS TO CLEAN UP YOUR EMAIL LIST before applying these advanced strategies.
1. Utilize Tags
Tags are a great feature within email service providers that can help label subscribers. It’s like using a hidden note feature with your list. Tags should help you understand your subscriber, note important information, and target future email campaigns.
I use the tags feature to note how I first received the email address. My tags note friends, family, gallery owners, or different events such as art crawls, workshops, and more. The tags help jog my memory about how I might know the person on my list or the reason why they signed up to hear from me. As my lists grow, I might choose to pull out certain email addresses based on my tags to build audience segments and send them specific emails that they would be interested in.
2. Sending Re-ask Emails
A reask email can prompt subscribers to judge their interest in continuing to receive your email. Start by adding a thank you for subscribing, then reiterate the cadence of your email, and lastly mention how to unsubscribe if desired. This strategy allows your emailers to self-select if they wish to continue getting emails from you and opt out. Low or inactive users will remove themselves from the list while reinforcing both interest and commitment from those who remain subscribed.
3. Remove Unopens
Some subscribers will have an open rate of zero. You can oftentimes determine how active a user is when you open up their subscriber profile in your email subscriber. A lack of engagement can be for a number of reasons including getting caught in spam folders, using a new or different email address, loss of interest, or even death. While their email adds to the total number of overall subscribers, they are unlikely to be a customer or promoters of your items or services.
It’s worth being proactive and deciding to delete inactive email addresses after a set amount of time. The time depends on how frequently you send out emails and how long you prefer to send out emails to non-readers. A good rule of thumb would be to delete non-openers once a year if you email out monthly newsletters. This time frame allows twelve emails for someone to engage.
What other strategies are you using to maintain and clean up your email list? Comment below!
If you are looking to further develop your email marketing check out this post: 7 STRATEGIES TO AMP UP YOUR ARTIST NEWSLETTERS
