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Dealing with Dissatisfied Patrons Part 2

Dealing with Dissatisfied Patrons Part 2

With a 15+ year background in retail and running my own art business, I understand the ramifications of poor service and how damaging they can be when someone is dissatisfied. Over the years I’ve learned that you need to do everything in your power to…

The Double Costs of Studio Rental

The Double Costs of Studio Rental

Having a separate studio is oftentimes the dream of an artist, but renting can be costly, and it’s not just rent that adds up. This weeks blog post highlights the double costs associated with having a studio or rented creative space, meaning the things that…

Increasing Your Chances of Acceptance into Art Shows

Increasing Your Chances of Acceptance into Art Shows

Let’s face it, there are tons of art opportunities but you often have to have the artwork, written skills, style, brand name or merchandise to get accepted. If you keep hearing “no” and you need a new approach, this week’s blog post provides some creative…

Dealing with Dissatisfied Patrons Part 1

Dealing with Dissatisfied Patrons Part 1

With a 15+ year background in retail and running my own art business, I understand the ramifications of poor service and how damaging it can be when someone is dissatisfied. Over the years I’ve learned that you need to do everything in your power to…

How to Respond to Fake Accounts & Hackers on Instagram

How to Respond to Fake Accounts & Hackers on Instagram

Fake accounts following you on Instagram: Ignore them. Spam account and bots will eventually get removed. You can report them as spam, but move on and don’t worry that they followed. If your account is hacked on Instagram: As long as you can keep accessing…

Why You Can’t Rely on Your Social Media

Why You Can’t Rely on Your Social Media

Let’s be real, you can’t rely on social media: algorithms change, advertising is a pay to play game, and online marketing is a constant changing environment. By the time you figure out a strategy to gain fans and followers it seems like something has changed.…

6 Things to be Aware of with Instagram Giveaways

6 Things to be Aware of with Instagram Giveaways

Giveaways on social media can be a fun way to quickly grow your audience and add a bit of buzz around your products. There are a handful of things that tend to occur around social media giveaways that are hard to avoid but important to…

Marketing Challenges with Pop-Up Shops

Marketing Challenges with Pop-Up Shops

Pop-up shops or marketplaces are those one time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze for the past few years and are all over the place around the fall and holiday time. But, there are…

The Key to Doubling your Business

The Key to Doubling your Business

For those of you who have already given up on your resolution, I have a small business habit that will help bring about success this year. I’ve nearly doubled my business compared to last year at this time because of this new habit. My success…