Targeting Your Audience: Beginning to Build an Audience and Starting a Mailing List

Targeting Your Audience: Beginning to Build an Audience and Starting a Mailing List

Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this may not seem as fun as a nice afternoon making art, spending time to define…

Adopting a New Artist Name

Adopting a New Artist Name

For most artists, who you are is most recognized by the name you are called and the art you make. While most artists just go by their name given at birth, others artist use an artist name. While its perfectly fine to go by your legal…

The Art of Freebies

The Art of Freebies

  People love free thing! Just think of the bags of knick-nacks you take home every year from the Minnesota State Fair. Coupon books, mesh totes, rulers and more. While most of this stuff is garbage, we somehow hang on to that free pencil from…

Monkeying Around with MailChimp: Maintaining a Mailing List

Monkeying Around with MailChimp: Maintaining a Mailing List

Maintaining just the list portion of your newsletter takes work and organization.This article outlines some best practices for managing the mailing list portion of your newsletter. This article came from a consultation I had with a fellow artist who wanted to learn some tips and…