Marketing Challenges with Pop-Up Shops
Pop-up shops or marketplaces are those one time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze for the past few years…
Category: Marketing & Branding
When to Remove People from your Mailing List
Even though the goal of having a mailing list is to get people to join your list, at some point you will need to clean up your mailing list and…
How to Market in the Digital Age
If you are debating whether or not your should pay to boost a social media campaign, or if another email blast will help your marketing strategy then this post is…
Mailing List 101: Where to Start
Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails and potential collectors but the work is worth it. 1. Pick the type…
Developing your Artist Brand Perception & Strategy
For the not so savvy social marketer or the less business inclined artist, strategizing your brand may be a new concept as its not a skill that is taught or…
Curating Your Artistic Life
You don’t need a marketing degree to own and develop your own brand. You also don’t need to put everything out there for your audience to see. Your artwork, your products,…
Targeting Your Audience: Beginning to Build an Audience and Starting a Mailing List
Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this…
Adopting a New Artist Name
For most artists, who you are is most recognized by the name you are called and the art you make. While most artists just go by their name given at…
The Art of Freebies
People love free thing! Just think of the bags of knick-nacks you take home every year from the Minnesota State Fair. Coupon books, mesh totes, rulers and more. While…
Monkeying Around with MailChimp: Maintaining a Mailing List
Maintaining just the list portion of your newsletter takes work and organization.This article outlines some best practices for managing the mailing list portion of your newsletter. This article came from…