It’s time to scrap the idea of a newsletter update….Nobody reads newsletters. Especially those monthly newsletter updates every creative business is sending! Sure your parents,…
Besides a logo there are additional visual and written components that make up your brand. Branding takes time to develop. You can always get some…
Foundational branding is the more strategy side of branding and business development. This is where the grunt work of branding happens but is not difficult.…
Pop-up shops or marketplaces are those one time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze…
Even though the goal of having a mailing list is to get people to join your list, at some point you will need to clean…
If you are debating whether or not your should pay to boost a social media campaign, or if another email blast will help your marketing…
Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails and potential collectors but the work is worth…
For the not so savvy social marketer or the less business inclined artist, strategizing your brand may be a new concept as its not a…
You don’t need a marketing degree to own and develop your own brand. You also don’t need to put everything out there for your audience to…
Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to…