Do you have everything you need to run your art business?
It’s time to scrap the idea of a newsletter update….Nobody reads newsletters. Especially those monthly newsletter updates every creative business is sending! Sure your parents, spouses, family, and friends may want to read your updates, but your true art fans, buyers, and audience doesn’t want…
Besides a logo there are additional visual and written components that make up your brand. Branding takes time to develop. You can always get some outsider opinions to help direct your brand if your new at it, but don’t waste money paying a branding firm…
Foundational branding is the more strategy side of branding and business development. This is where the grunt work of branding happens but is not difficult. Its best to start with these foundations of your brand before making the fun visual branding. As much as your…
Pop-up shops or marketplaces are those one time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze for the past few years and are all over the place around the fall and holiday time. But, there are…
Even though the goal of having a mailing list is to get people to join your list, at some point you will need to clean up your mailing list and get it back into shape. This week’s blog post outlines when you should remove people…
If you are debating whether or not your should pay to boost a social media campaign, or if another email blast will help your marketing strategy then this post is for you. Marketing in 2018 is anything but re-ordering business cards and sharing a post…
Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails and potential collectors but the work is worth it. 1. Pick the type of list you want There are two types of mailing lists you can manage: a…
For the not so savvy social marketer or the less business inclined artist, strategizing your brand may be a new concept as its not a skill that is taught or really discussed. Being aware of basic brand developing strategies others use can help us as…
You don’t need a marketing degree to own and develop your own brand. You also don’t need to put everything out there for your audience to see. Your artwork, your products, your digital footprint, your studio space, and your personality all contribute to developing your brand…
Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this may not seem as fun as a nice afternoon making art, spending time to define…