Besides a logo there are additional visual and written components that make up your brand. Branding takes time to develop. You can always get some outsider opinions to help direct your brand if your new at it, but don’t waste money paying a branding firm or business to create your brand. You are your own Read more about Branding Basics Part 2: It’s Not Just a Business Card[…]
Foundational branding is the more strategy side of branding and business development. This is where the grunt work of branding happens but is not difficult. Its best to start with these foundations of your brand before making the fun visual branding. As much as your personal look makes you who you are (your fashion tastes, Read more about Branding Basics: the Foundation of your Business[…]
Pop-up shops or marketplaces are those one time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze for the past few years and are all over the place around the fall and holiday time. But, there are some major issues with pop up shops which can be Read more about Marketing Challenges with Pop-Up Shops[…]
Even though the goal of having a mailing list is to get people to join your list, at some point you will need to clean up your mailing list and get it back into shape. This week’s blog post outlines when you should remove people from your mailing list and deleting contacts that no longer Read more about When to Remove People from your Mailing List[…]
If you are debating whether or not your should pay to boost a social media campaign, or if another email blast will help your marketing strategy then this post is for you. Marketing in 2018 is anything but re-ordering business cards and sharing a post from Instagram to Facebook. Its about creating value, building social Read more about How to Market in the Digital Age[…]
Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails and potential collectors but the work is worth it. 1. Pick the type of list you want There are two types of mailing lists you can manage: a digital email list and an address based list. You can Read more about Mailing List 101: Where to Start[…]
For the not so savvy social marketer or the less business inclined artist, strategizing your brand may be a new concept as its not a skill that is taught or really discussed. Being aware of basic brand developing strategies others use can help us as we develop our own. These are the lessons in brand Read more about Developing your Artist Brand Perception & Strategy[…]
You don’t need a marketing degree to own and develop your own brand. You also don’t need to put everything out there for your audience to see. Your artwork, your products, your digital footprint, your studio space, and your personality all contribute to developing your brand and your professionalism. This blog posts outlines 4 places to Read more about Curating Your Artistic Life[…]
Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this may not seem as fun as a nice afternoon making art, spending time to define your audience is important. I have laid out a few Read more about Targeting Your Audience: Beginning to Build an Audience and Starting a Mailing List[…]
For most artists, who you are is most recognized by the name you are called and the art you make. While most artists just go by their name given at birth, others artist use an artist name. While its perfectly fine to go by your legal name, do some research before you settle in. Why have Read more about Adopting a New Artist Name[…]