Art Business Books: The Right Brained Business Plan by Jennifer Lee

During a summer residency, I began to work through a book about business planning. I thought it would be a good way to stay on track as an artistic entrepreneur and keep my goals insight.

Upon writing this traditional business plan, I quickly became overwhelmed by the technicalities needed to make a business plan. I had created a 30 paged rough draft document. I didn’t even want to touch it, let alone work and operate from this well thought out plan. Filled with executive summaries and finances, it wasn’t a supportive document to my career.

I was introduced to a different way of thinking about business plans through this book. I began to read The Right-Brain Business Plan: A Creative, Visual Map for Success because I had no idea what I was doing as far as business planning goes. It was an easy to read breakdown of all of the important aspects of a business plan, but in a format that was easy to understand for visual creative people.


I recommend this book to any artist ready to take the next step professionally and begin operating with a clear plan. It makes those scary executive summaries and profit loss financial statements do-able. The best part is actually exercising your creativity in making your business plan. My favorite thing to read about is time management and how to maintain momentum in your career.

Jennifer Lee also wrote a follow up book that’s worth checking out too called, Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur.

Interested in starting your own business? Check out this blog post on getting your LLC started:

How to Form Your Own LLC in Minnesota

Subscribe to our Mailing List





Leave a Reply

Your email address will not be published. Required fields are marked *